Dispelling Digital
Transformation Myths

Now Available On-Demand

Speakers:  Shane Hale,  Global Director of Business Development , Pervasive Sensing,  Emerson and Brian Joe, Global Wireless Product Manager, Emerson Automation Solutions

Sponsor:  Emerson

Moderator: Jim Montague, Executive Editor, Control




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Digital transformation is a key talking point for many in the process and automation industries as management teams strive to improve operations, adopt innovation, and stay competitive. However, ambiguity around how these digitalization efforts are implemented has caused misconceptions about how businesses can actually achieve these benefits by deploying digital solutions. Myths surrounding artificial intelligence, machine learning, the internet, costs, and technology are appearing from number of sources throughout process industries. This presentation will examine common fallacies associated with digital transformation and debunk misinformation, giving businesses a clearer picture around digitalization.

Takeaway Bullet Points:

  • Ambiguity around digitalization efforts has caused misconceptions about the benefits of these types of initiatives.
  • Since businesses have lacked clarity around aspects of digital transformation, such as AI, machine learning, IIoT, project costs, implementation barriers and more, there has been hesitation to move forward with deployment.
  • We’ll help break down the most common misconceptions around digital transformation and provide examples of ways to see achievable results.

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Meet the presenters

Shane Hale head shotShane Hale
Global Director of Business Development
Pervasive Sensing

Shane Hale has over 27 years’ experience in the instrumentation and control field in many industry segments including oil and gas, petrochemicals, and metals and mining. Shane joined Emerson 20 years ago as a field technician in Sydney, Australia, and has held various roles including project design and commissioning engineer for international projects, business development manager, director of product management, and now global business development manager for Rosemount wireless products.

2017 Brian Joe-11 (cropped)Brian Joe
Global Wireless
Product Manager
Emerson Automation Solutions

Brian Joe holds a BSME from Purdue and a BS in Economics from Butler University. In his current role as the global wireless product manager for Emerson Automation Solutions in Shakopee, MN, he focuses on the development of analytic applications. Brian has worked with multiple Emerson businesses in various marketing, business development, strategy and operations roles.


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